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ABB OPTICAL GROUP ANNOUNCES THE OFFICIAL PREMIERE OF ABBY AT VISION EXPO WEST EVENTS

Coral Springs, FL – September 13, 2022: ABB Optical Group, America’s leading independent eye care company, has announced the company will be hosting a series of events and sponsorships to highlight its new products and business solutions at the upcoming 2022 Vision Expo West (VEW) in Las Vegas, NV (Booth #F5035). During the expo, ABB Optical will premiere its newest team member Abby – ABB’s new contact lens ordering platform.

Abby is a platform that was designed to strengthen the relationship between eye care providers (ECPs) and their patients by keeping the doctor at the center of eye care. Through an easy, single online ordering platform, patients have access to contact lenses from every major manufacturer with the added convenience of free shipping and hassle-free returns. Abby takes work off the practice’s plate so they can focus on what is most important - patient care.

During Vision Expo West, ABB will be conducting demos to learn more about Abby as well as ABB’s Business Solutions products – ABB Analyze and ABB Verify - which can help increase practice revenue and staff efficiency while providing access to dashboards that track performance and help benchmark the competition. ABB Labs will showcase its offerings and new products as one of the largest independent lab providers in the United States. With exciting improvements to its distribution centers’ capabilities and the upcoming opening of its National Logistics Center this fall, ABB Contact Lens is expanding its distribution footprint to better support future customer growth. The Specialty Vision Products team will also be fitting Altius® Performance Tinted Contact Lens at the booth. Attendees are able to pre-book demos at https://calendly.com/vewroom1/vew-demo?month=2022-09&date=2022-09-15.

ABB is also hosting a series of events during the VEW Expo that can be accessed both in person and virtually:

  • Eyecare Business Facebook Live on Thursday, September 15 at 3 PM PT – the event will feature an interview live from the ABB booth with Erinn Morgan, Editor-in-Chief for Eyecare Business with ABB Optical’s Tom Burke, Chief Executive Officer, and Erika Jurrens, Senior Vice President of Strategic Development and Commercialization. Learn more about everything ABB Optical has to offer from independent lab services to ABB Business Solutions and the launch of Abby.
  • An Interview with Dr. Glazier – Facebook Live on Friday, September 16 at 11 AM PT – Join Dr. Glazier, Founder of ODs on Facebook & Fluorescene Media to see what’s happening on the show floor and meet the newest ABB team member, Abby.
  • ABB Sponsorship of the ODs on Facebook / Fluorescene Ultimate Party on Friday, September 16 from 7:30 PM – 9:30 PM PT at Drai’s Beach Club and Nightclub.
  • Discover What’s New at ABB Webinar on Thursday September 22 at 3 PM ET | 12 PM PT - ABB is hosting a live webinar for those who are unable to attend the show in person and can be registered for it at: https://us02web.zoom.us/webinar/register/WN_G0ycrw0mQyKBfw7qqrQe-w. For convenience, the recording will be made available to those who register even if they cannot attend the session live.

The ABB team is thrilled to be able to come together to reconnect with our customers and business partners and celebrate the launch of Abby and other exciting opportunities when working with ABB. 2022 has been an exciting year of changes that enhance the customer experience and better support our eye care providers and we can’t wait to show you,” said Tom Burke, Chief Executive Officer, ABB Optical.


About ABB Optical Group
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. Visit www.abboptical.com for more information.

Media Contacts:
For further media inquiries, please contact Sharon Martin at smartin@abboptical.com.

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