July 8, 2026

ABB Optical Group Expands ABB Verify Platform with Dedicated Solutions for Benefit Verification and Patient Engagement

Updated product lineup gives independent eye care professionals more flexibility to streamline workflows and personalize patient experience

Coral Springs, Fla (July 8, 2026): ABB Optical Group today announced an enhanced ABB Verify platform, introducing distinct solutions designed to address two of the most persistent challenges facing independent eye care professionals (iECPs): insurance verification and patient engagement. The updated lineup includes ABB Verify Validate and Engage by ABB Verify — giving practices the flexibility to choose the tools that best fit their needs.

ABB Verify has long helped eyecare practices automate insurance verification and connect with patients. The updated platform formalizes this dual functionality into updated offerings, making it easier for practices to identify the right fit for their needs.

ABB Verify Validate focuses on the front end of the patient journey instantly checking vision benefit eligibility in real time, simplifying check-in for staff and patients, pulling authorizations when needed, and providing a single login to access all in-network vision insurance payers. The tool streamlines scheduled appointment workflows by automatically preparing eligibility and managing exceptions in advance — so office staff always have what they need with minimal manual work.

Engage by ABB Verify transforms routine patient outreach into a personalized experience — bringing everything a practice needs into one seamless solution. ABB Verify's original Messaging feature helped practices identify patients due for an annual eyecare exam, and unused insurance benefits available to them. By driving timely outreach to patients, ABB Verify helps to keep chairs filled — all without adding to staff workload. Engage by ABB Verify builds on that foundation with an even broader suite of communication tools: personalized appointment reminders, product pickup notifications with staff alerts for unread messages, standard recall, and automated review requests sent within 24 hours of each appointment to strengthen online reputation. This creates more touchpoints with less effort leading to stronger patient relationships.

For practices that want both, the ABB Verify Bundle Package combines Validate and Engage into a full comprehensive solution to cover all insurance verification and patient outreach.

"When patients don't understand their benefits, care can suffer — and so can a practice," said Nick Mengerink, Senior Vice President and Business Solutions General Manager for ABB Optical Group. "ABB Verify was built to close that gap. This updated solution gives ECPs a clearer path to the tools they need, whether that's reducing administrative burden, recapturing unused benefits, or enhancing communication to improve the patient experience."

ABB Verify delivers measurable value for practices: reduced manual tasks for staff, greater benefit transparency for patients, and a more consistent patient experience from check-in through the next scheduled appointment.

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About ABB Optical Group
ABB Optical Group is the largest independent provider of optical products, services, and business solutions in the eye care industry committed to helping provide better vision for patients. ABB operates through three business pillars: ABB Contact Lens, ABB Labs, and ABB Business Solutions.

ABB is focused on the future of eye care professionals and helping them succeed by making practices more efficient through access, choice and consultation and the single source convenience so they can focus on what matters most. Visit abboptical.com for more information.

Sharon Martin, Sr. Brand Communications Manager, ABB Optical Group, 800.852.8089 x 7817, smartin@abboptical.com