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ABB Optical Group Introduces Virtual Eyecare Practice Experience for ECPs

Coral Springs, Fla (June 3, 2021) – As part of ABB Optical Group’s (ABB) continued efforts to connect and engage with eye care professionals (ECPs), the company has introduced an online Virtual Eyecare Practice Experience to coincide with events taking place at Vision Expo East this week in Orlando, Florida. The virtual experience is designed to help ECPs discover innovative products and solutions that help push their practice forward and improve the overall eyecare patient experience.

This completely virtual experience focuses on helping ECPs discover new ways to increase patient satisfaction and retention, such as enhancing direct-to-patient product delivery, implementing strategies for long-term practice success through harnessing the power of data, accessing education opportunities for ECPs and their staff, and practice process and strategy tools. The self-guided experience simulates the expertise of an in-person discussion between ECPs and ABB’s consultative business team members, and practitioners and staff can access whenever it is convenient for them.

“Even though ABB’s presence at Vision Expo East is limited this year, we are still working to bring ABB’s valuable experience to ECPs in an educational and engaging, but virtual way,” said ABB Optical Group Senior Vice President of Strategy and Commercialization Erika Jurrens. “ABB’s Virtual Eyecare Practice Experience is meant to help them discover simple, effective products, services and solutions designed to enhance their patients’ eye care experience, ultimately leading to generating long-term practice success.”

For more information and to access the ABB Virtual Eyecare Practice Experience, visit

About ABB Optical Group
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. Visit for more information.

Media Contacts:
Cristina Pasquino, 561-271-7240

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