ABB Optical Group Launches Beyond the Lens Webinar Series to Help Eye Care Professionals Strengthen and Grow Their Specialty Practices
Free four-part educational series features leading optometrists covering billing strategies, specialty lens modalities, and patient retention
Coral Springs, Fla (April 14, 2026): ABB Optical Group announced today the launch of Beyond the Lens, a free webinar series, giving eye care professionals the clinical education and business strategies they need to grow their specialty lens practices in 2026.
The series addresses some of the most pressing challenges facing eye care providers today — from revenue loss due to billing and coding errors to advanced specialty lens techniques. Each 60-minute session pairs practical business strategies with advanced clinical education, giving practitioners tools they can apply immediately.
"Specialty vision is one of the strongest value-creation areas in eyecare, and we want eye care providers to be empowered to lead it. Beyond the Lens is designed to give ECPs the clinical confidence and business acumen to build stronger, more resilient practices in 2026 and beyond," said Aaron See, Senior Vice President and General Manager, Contact Lenses, ABB Optical Group.
Four Sessions. Four Opportunities to Grow.
Beyond the Lens kicks off on April 22, 2026, with the session Smart Strategies for Billing, Coding and Patient Retention, featuring Loren M. Beek, OD of Discover Vision Practice. Attendees will hear tips and insights for billing and coding, reducing claim denials, capturing more revenue, and strengthening patient loyalty in a specialty lens practice.
“I'm honored to open the Beyond the Lens series with an important session on proper reimbursement. We'll cover billing and coding strategies that will protect your revenue, maximize patient retention, and ensure practice growth and success,” added Dr. Loren M. Beek of Discover Vision Practice.
Subsequent sessions continue throughout the year:
- May 26, 2026 — Mastering Irregular Astigmatism with Mile Brujic, OD, FAAO, exploring how to select the right modality between scleral and custom soft lenses
- August 26, 2026 — Unlocking Ortho-K Success with Jackson Lau, OD, FAAO, FSLS, focused on defining and streamlining the ortho-k fitting process
- October 28, 2026 — Refining Visual Precision with Jason Jedlicka, OD, FAAO, advancing the approach to multifocal and HOA optics
All sessions begin at 8 p.m. EST and are free to attend. Eye care professionals can register for the full series or individual sessions at info.abboptical.com/beyond-the-lens-webinar-series. All registrants will receive a recording of the webinar and can submit live questions directly to the speakers throughout each session.
About ABB Optical Group
ABB Optical Group is the largest independent provider of optical products, services, and business solutions in the eye care industry committed to helping provide better vision for patients. ABB operates through three business pillars: ABB Contact Lens, ABB Labs, and ABB Business Solutions.
ABB is focused on the future of eye care professionals and helping them succeed by making practices more efficient through access, choice and consultation and the single source convenience so they can focus on what matters most. Visit abboptical.com for more information.
Sharon Martin, Sr. Brand Communications Manager, ABB Optical Group, 800.852.8089 x 7817, smartin@abboptical.com
